Procter and Gamble Marketing Strategy in India_deltin51

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What is Procter and Gamble\“s marketing approach in India?

Procter and Gamble employs a multi-faceted marketing strategy in India that combines global branding with local customization. The company focuses on understanding Indian consumer needs and preferences through extensive market research.

How does P&G adapt its products for the Indian market?

P&G customizes products for Indian consumers by considering local preferences, climate conditions, and price sensitivity. This includes developing smaller pack sizes, affordable pricing, and formulations suited to Indian conditions.   

What marketing channels does P&G use in India?

The company utilizes a mix of traditional and digital marketing channels including television advertising, print media, digital platforms, influencer marketing, and in-store promotions to reach diverse consumer segments across urban and rural markets.

How does P&G build brand loyalty in India?

P&G builds brand loyalty through consistent product quality, emotional advertising campaigns that resonate with Indian values, and community engagement initiatives that address local social issues.